What is Sisu?

Sisu is a Finnish term that can be roughly translated into English as strength of will, determination, perseverance, and acting rationally in the face of adversity. Sisu is not momentary courage, but the ability to sustain that courage.
Sisu Swimwear was created by beach volleyball player Jessica McVey to give players the opportunity to express their style through unique patterns. Sisu Swimwear is not only for beach volleyball players but for anyone looking for a chance to express their own style in their swimwear.