Sisu Swimwear was created by Jessica McVey a Dallas, Texas based beach volleyball player. She wears swimsuits all the time and started to realize there really wasn’t many brands out there that offered customers the ability to personalize their swimwear to match their own personal style. So, Jessica set out to create a swimwear line where you could do just that..
The word “Sisu” is a Finnish word which means extraordinary determination,courage and resoluteness in the face of adversity. An action mindset which enables individuals to reach beyond their present limitations, take action against all odds and transform barriers into frontiers. That is exactly what Jessica is wanting Sisu Swimwear to do!